Our Man Inside

I have had a personal wifi hotspot of sorts for a while now. A 3 mobile 3G router and dongle have been taking up a large space in my tech bag whenever I am out and about. If I am near a socket it runs from the mains. If I am mobile or in the middle of nowhere I use a Power Gorilla. It has given me internet access on trains, in cars, at festivals and when in my top box, even on my motorbike.

Although not that compact, it has been an affordable solution as regards to getting a 3G internet connection shared across all my devices, no matter where I may be. With an ever increasing bag of gadgets to lug about though, I’m always looking for ways to minimize my tech burden.

The moment the Novatel MiFi 2352 personal wireless hotspot came through the door I knew things had just got simpler, easier and much more compact.

The Website lists these features:
• Connects up to five Wi-Fi enabled devices simultaneously
• Computers, PDA’s, cameras, music players, personal and game players and more
• Rechargeable Lithium Ion Battery
• GPS- enabled
• Advanced internal antenna system
• NovaSpeed® capable
• Auto-install and auto-connectivity
• 10M (30 ft) range of network coverage

So far I love it. Whether I’m using it with my iPhone, laptop, camera enabled with an Eye-Fi card or all of them together! It takes up little to no space, weighs next to nothing and makes it really easy to give the gift of a wifi connection to those around you, no matter where you may be.

I look forward to the possibility of a future device that can take multiple sims and auto select the carrier with the fastest connection or perhaps even allow streaming across more than one network.

For more information on the MiFi 2352 and other Personal WiFi Hotspot devices by Novatel Wireless, check out their website at http://www.NovatelWireless.com

Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what’s the answer? Go where the eyes are. Whether you are writing, taking pictures, shooting video or recording audio you can build communities with your content. But only if you take it online.

Three years ago online video was something I mostly only viewed. I’d played around with recording and uploading video but this was a long winded haphazard affair involving hand coded xml files every time I wanted to add a video to my podcast. Then if I wanted to share it further afield I’d upload it to YouTube giving me the option to embed on a website or link to it in an email or forum.

Now it’s just as easy as sending an email. Many of the sites I visit today are either video conversational platforms or at the very least places where video is being shared and commented on. Video is now a medium of conversation.

Recently I have been asked more and more by companies “Do we really need to get involved in video?”

The short answer is “Yes.”

For me, engaging with online video is a no brainer.

The easiest way for me to explain why this shift from old analogue methods of communication to online ones is so important is to compare online video with TV. The buzzword for a while now has been Social Media, Social Media does exactly what it says on the tin, it allows people to have conversations on a new level of engagement, be it from an entertainment or marketing perspective.  TV could not be further away from this world. The most interactive thing TV can offer us is the red button. Nowadays people expect a conversation with their content.

TV advertising is also fleeting and expensive. After the cost of creating your media, you pay for your slot and when it’s gone it’s gone. Online video on the other hand, can be made at a fraction of the cost, and if you spread it intelligently it’s viewable forever. Not only that but the viewer can comment on, respond to, and share it for you. This conversation around your content keeps it alive, relevant, and in the public eye way beyond other forms of old analogue media.

Online video is also instantly global, searchable, on demand and with viewing stats that are easily measured.

It really is a no brainer.

Whether you want content for your website, to launch a brand or product, produce video news releases, or just show the human side of your organisation, you need to have a presence in the digital world, you need to be using online video. I can show you how to do produce content cheaply and effectively. I cover the kit, how-to shooting tips, file compression, uploading and aggregation, how to make your video visible, and loads more.  Whether you wish to use some of the free solutions out there like Twitvid, Tokbox or Qik, or shoot HD on a hand held device, I can be there to guide you through selecting suitable equipment to shoot, edit and distribute your video effectively.

For a little while now I’ve offered one to one consultation and informal training sessions on all aspects of social media and video making for the web. Now, for the first time, in conjunction with Econsultancy, I’m going to be able to offer a formal workshop (snappily titled) ‘Video For The Web‘.

4.7 billion videos are watched online in the UK every year. Make one of them yours.

http://econsultancy.com/training/courses/video-for-the-web

(Please check out the other home for this blogpost and it’s comments here.. Econsultancy.com)