What I Do

What’s Happening?
Everyone seems to be writing, taking pictures, shooting video and recording audio. They’re talking to each other. They are building communities with their content. And it’s all happening online.
These people have noticed that advertising revenue is down, newspaper and print sales are down and at the same time online readership and revenue is up. This does not look like it’s set to change. Our Man Inside offers professional digital photography and new media solutions so you can join in with the community.

Why choose a professional?
Let’s start with Photography.

Most of us all have a decent camera and as a result it is becoming easier for everyone to get pleasing results for apparently little cost.
However, using an amateur to take an important picture can be a false economy.
The impact a professionally taken image has on a client’s market is far stronger than that of a quickly grabbed snap from any old digital camera. Professional photography will sell your product or your company, amateur photography will not.

Photographers are not just technicians. A professional understands how to capture images that are right for a client’s business and convey the message required. Their experience enables them to obtain successful results in any situation. It is as important for the photographer as it is you that the images are right for your business and convey the message you require. As a proportion of your media/print budget, the cost of getting the original imagery as good as it can be is tiny.

When commissioning a photographer the images they produce will be exclusive to you. Images bought from a photographic library will only be exclusive for the specific area you have bought a licence for. Unless you negotiate an exclusive deal with the library other companies will be able to licence the same image and use it for their own products or company. Negotiating exclusivity with a library is often more expensive than commissioning a photographer.

Couple this exclusivity with an up to date knowledge of how imagery, can be utilized in new media promotional techniques and I am confident my photography service will give you the edge you were looking for.

How else can I help?
We live habitually in a state of information overload. In this constantly evolving new media world there’s always more than we can cope with. I can help you navigate this new world, explain what social media is, what tools are available and how you can use them for all your publications.

How do I do it?
Wether through consultation (visiting you in house or on location), a presentation or through an informal training session, I will listen to you to see what you do and research your ‘digital footprint’. Then together we work out the best way forward for you and your publication. Helping you to build an audience, make your media mobile, to place yourself on the devices in the pockets of your viewers, listeners or readers.

Be it photography, audio or video I can help you utilise social media and make RSS do a lot of the hard work for you.

Why me?
I am an experienced journalist published in all the major British papers and many more overseas. I maintain and host blogs and podcasts with reader/listeners in over sixty countries. With a hand in social media, citizen journalism professional photography and audio and video podcasting - I pride myself in being eclectically equipped enough to produce the right new media solution for you.